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The genius of this campaign is the way it harnesses that commonplace behavior into a huge fund-raising machine.
The real test of the success of BBC3's next phase will be how it harnesses that engagement; listens and creates something people can feel passionate about.
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Prevention means harnessing that experience and putting it into wider practice.
Rather than fight that organizational identity, we decided to embrace it, harnessing authenticity – that under-promise, over-deliver mentality – to create brand identity and drive awareness.
Harnessing that commitment is key.
Harnessing that approach will also take decades.
Liverpool's former manager, the iconic Bill Shankly, harnessed that spirit.
"By harnessing that strength, we can compete with America".
Gambhir's approach is kind of like that, only it harnesses immune cells to send an alert instead.
One recent message, for example, read, "#PNCBank Don't hang up on @lucyphone!" The tightrope LucyPhone walks is that it harnesses consumer frustration with being on hold while it tries not to antagonize the offending companies.
The encyclopedia's second major innovation is that it harnesses the capabilities of an online environment, enhancing both the presentation and dissemination of information.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com