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The phrase "it fell flat" is correct and usable in written English.
You can use it to describe a situation where something, such as a joke or an idea, fails to have the intended impact or effect.
Example: "The comedian's new routine was supposed to be hilarious, but it fell flat with the audience."
Alternatives: "it bombed" or "it missed the mark."
Exact(50)
"Once you brought it in the context of Iraq," Mr. Allawi said, "it fell flat on its face". As an example of the findings, Mr. Meehan cited a contract for a hospital.
"It fell flat on its face," Mr. Markelz said.
It fell flat on its nose in a matter of seconds.
"It's not hard to see what the international aspirations of this film were," says Landreth, "but it fell flat on its face in the US".
The problem for me is that that's exactly the same argument that Sony tried to make with the PlayStation 3, one of power and promise and Blu-Ray movies, and it fell flat on its ass.
For what is was supposed to be, a second "revolution" in gaming, it fell flat on its face.
Similar(10)
So is prosecco here to stay or will it fall flat like its once fashionable Spanish counterpart, cava?
And the Storm is the ultimate culmination of this even though it falls flat on its face from a tech lover's perspective.
Sadly it falls flat on its face with insensitivity, lack of good taste, and the tired use of damaging images.
At worst, it falls flat.
But, as an oratorio, it falls flat.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com