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The new Bruichladdich chose aquamarine as its signature color, because it evoked the way the ocean looked on sunny days.
What memories it evoked!
"It evoked the fight impulse".
"It evoked something in me.
To me, it evoked plastic surgery.
It evoked an art film, not a sudsy entertainment.
It evoked the rational mechanics of technology and industrial production.
It evoked Huckleberry Finn's diction for me, in some ways.
It evoked a conversational tone with the powerful.
It evoked the question of how color plays against form.
It wasn't only the patriotism it evoked that stirred me, but the sense of national unity.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com