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He believes that the commonly used name of the disease "is a slap in the face" to patients as it downplays its devastating nature.
This position has its fair share of critics; it downplays arguments that something important is being lost as a result of current reforms.
But it downplays America's responsibility for its fate.
It downplays a fundamental and maybe irresistible human connection.
It downplays the grotesque humour of the original.
First of all, it downplays the suffering of Middle Easterners at the hands of Isis.
Similar(29)
It downplayed its role.
They suggest that firms craft an appropriate message for a more fearful mood, a point LG electronics recognised when it downplayed its "Life's Good" slogan.
Note that it downplayed its competition with Box, a company that's often mentioned in the same sentence as Dropbox.
However Christensen also predicts incumbents, when faced with disruption, overwhelmingly dismiss it, downplay its encroachment and resort to justifying their industry domination as a moral imperative.
Pharmaceutical giant Merck discovered this firsthand when it downplayed early unclear data linking its painkiller Vioxx with cardiovascular risks.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com