Besides, if it did market aggressively there was always the threat of an antitrust action.
A modern Tocqueville might wonder whether the spirit of autonomy survives fusty members of Congress and surly bureaucrats more easily than it does marketing analysts.
And to get its name out there, it's doing marketing stunts, like this recent kids' fashion show, for example.
"It takes as much work to market a small movie as it does to market a big one," Ms. Snider said.
"They appreciate a bank that has an effective and efficient 21st-century approach to everything it does – including marketing".
It does little marketing or advertising, shuns acquisitions, never issues press releases and tries to stay out of the headlines.
"But if it does, the market is certainly big enough for two companies".
It suggests that the growth of inequality may have as much to do with power relations as it does with market forces.
And Yum Brands, which operates KFC, Pizza Hut and Taco Bell, says it does not market to children or have operations in schools.
Once it does, however, markets can become saturated and prices then fall for a prolonged spell.This pattern is commonly called the commodity-price super-cycle.
And when it does the market will shut off immediately.
