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For example, Research in Motion, the maker of BlackBerry, lost its market leadership position because it didn't move beyond its traditional corporate customers; it failed to understand the mobile app market.
"It didn't move".
(It didn't move much).
It didn't move far enough away.
But it didn't move off the shelves.
"But it didn't move the product.
But it didn't move Desmond enough to support Cameron's Tories.
Conversely, though, it didn't move up as fast, either.
We touched it with a stick, and it didn't move.
"I hit it, and it didn't move," Ms. Dunning, who turned 101 last month, said.
"It didn't move us the way we need to," he said.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com