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"It didn't catch on," said Alejandro Toledo, a former president of Peru.
"It didn't catch on with the public but it did with the Academy.
Guardians of the Galaxy proved a hit with critics and audiences in most of the world, but it didn't catch on in China.
The reason that Watergate was a slow burn, and that Nixon doesn't resign during the typing sequence at the end of "All the President's Men" but after the headline montage that follows, is that for a long time it didn't catch on as a story.
Last year, Alves used the same hashtag and posted a picture of himself, but it didn't catch on, so this year he adapted his plan.
It didn't catch on enough with music fans, sinking the startup in a sea of debt obligations, which it was unable to repay in time.
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Those with vested interests in 20th-century techniques had better hope it doesn't catch on too fast or they'll be out of jobs.
"It just didn't catch on," said Jennifer Janson, the camp's program director.
While they seem hilariously out-of-date, Jelenik still sells them, largely to the Japanese market, where the vinyl revival didn't catch on like it did elsewhere, but the "objectness" of music is still popular.
"Thank god, that didn't catch on!
Participants often reported being too sick to make sense of the information they were given on treatment options: "The doctor might have mentioned it [continuous ambulatory peritoneal dialysis] but I was so sick at the time I didn't catch on to it".
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com