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It changes the viewer.
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Thinking about this has helped me to see that while penalties within a match are part of the drama - part of the text - the penalty shoot-out is peculiarly nasty because it changes the viewers' emotional relationship with teams and players.
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When you use a mirrored version of an image it changes the way we as viewers respond to it.
By doing this exercise, you will instantly see how a layout (horizontal, vertical or upside down) completely changes the viewer's perspective.
But it short-changes the viewer.
Substituting the old with the new could dramatically change the viewer's experience.
For some, art has a certain spiritual or therapeutic power to change the viewer just by holding them in a certain time and place.
But if Don didn't change, the viewers did.
The extent to which it changes viewers' perceptions on the topic, whether it increases understanding between those with divergent perspectives, and whether the solutions identified are recognized by viewers are all potential features of change we would be interested in assessing [ 2].
When showrunners David Benioff and DB Weiss and director Alex Graves claimed, after the episode aired, that it was not a rape, it changed nothing for viewers.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com