Which is to say, it became uncool.
When did it become uncool to be human?
"And when snowboarding came, and free riding, it became uncool to be in a speed suit".
But then it became uncool because too many people were wearing it.
Every Tom, Dick and Prince Harry grew one, meaning, of course, that it became uncool.
Not only has it become uncool to drink chardonnay but the product itself has suffered due to the deluge of cheaply produced, homogenised and heavily oak-chipped versions of this most versatile Vinifera.
You can be sure that it'll spend the next 1.5 years reminding folks how much they liked that first film before it became uncool.
Second, it became "uncool" to buy expensive clothes.
It became uncool for many years to go out in costume in any way".
But if the origins of the style are rooted in a fetishisation of clothes associated with recession-era values in a post-industrial landscape, perhaps it suddenly becomes "uncool" when million pound fashion labels start adopting its core values?
