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Because it's both open-ended and participatory it becomes a shared environment where both a brand and its audience can flourish.
Suddenly it becomes a shared, fun experience as you laugh and sing along together.
But when a group of people pick it up, it becomes a shared burden that forges camaraderie.
It becomes a shared experience, where they aren't going just to a furniture store to buy furniture or a men's store," he notes.
Then it becomes a shared inside joke".
If it becomes a shared responsibility, that's great.
Similar(54)
Am I going crazy?" The lighting of the flame was very English by the fact that not one person had the honour, and it became a shared thing.
When the survival of adversity becomes a shared achievement, it can have even more profound effects, Gladwell argues.
When a political idea becomes a shared national joke, it is probably beyond saving.
Then collecting broken bulbs becomes a shared effort.
Rather than an elitist profession, architecture becomes a shared activity and relational practice.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com