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When did it become uncool to be human?
Not only has it become uncool to drink chardonnay but the product itself has suffered due to the deluge of cheaply produced, homogenised and heavily oak-chipped versions of this most versatile Vinifera.
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Which is to say, it became uncool.
"And when snowboarding came, and free riding, it became uncool to be in a speed suit".
But then it became uncool because too many people were wearing it.
Every Tom, Dick and Prince Harry grew one, meaning, of course, that it became uncool.
He's about freeing the spirit, not reining it in: "The very nature of cool is that you think about it too much and it becomes uncool".
You can be sure that it'll spend the next 1.5 years reminding folks how much they liked that first film before it became uncool.
Second, it became "uncool" to buy expensive clothes.
It became uncool for many years to go out in costume in any way".
In the years since its release, it's become uncool to enjoy Titanic and, to be fair, it's hard to claim much of anything is cool when it has this much proximity to a Celine Dion hit.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com