HOFFMAN: Not only has it become more that way, its becoming more that way at superlinear speed.
But, Coach's ubiquity and accessibility have hurt the brand's reputation as a luxury retailer, so the brand has been focusing on toning down its promotions to help it become more exclusive again.
In an agreement aimed at helping it become more competitive with The Financial Times, its rival in Europe, The Wall Street Journal Europe signed a deal to buy 7percentt of BreakingViews.com, the new Internet start-up based in London.
And will what China has termed its "peaceful rise" really be that, or could it become more confrontational?This debate has long obsessed China's neighbours, notably Taiwan.
Offsetting this, to some extent, is the fact that exiting the euro zone and re-adopting the drachma would enable Greece to devalue its currency versus the rest of Europe, and help it become more competitive, perhaps spurring economic growth.
Did it become more of a passion?
Will it become more insane?
Does it become more of an act?
It brought in a private-equity fund to help it become more international.
How can it become more than another interesting but unrealised buzzword?
Or will it become more of a destination in itself, a platform and source of content?
