This makes the trademark vulnerable to arguments that it has become generic, making it harder for Velcro Companies to enforce.
In some circumstances, a trademarked term will be so successful that it eventually becomes "generic"; that is, the general public believes that the trademarked term is actually the name of a class of goods.
No, it has not become the new chardonnay or pinot grigio, wines so popular that they became generic terms among mass-market drinkers.
Rebellion became generic.
When LFO did succumb to a big ballad, however, the sound became generic and dull.
My protagonist became Generic Old Man: crabby, computer illiterate, grieving for his dementia-addled wife.
It actually came down in the years from 2010 to 2013 or so, because there were so many drugs that went off patent and became generic.
As once distinctive products, like televisions, became generic commodities, the Sony premium no longer seemed to matter.
That became generic drugmaker Ivax in 1987.
Yes, it's a bit of a capitulation to Apple, but let's not fool ourselves: the iPod and iMac immediately became so synonymous with personal technology that i- became generic almost overnight.
