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No minor public school would choose it for a motto, and it's hardly the stuff of a bestselling time-management book.
"Fake it till you make it" -- a motto that has served high-flying achievers for years -- underscores the importance of rock-solid confidence in modern life, from the workplace to the dating scene.
It is a motto that Toyota, the world's mightiest carmaker, might also learn from as it struggles to get to grips with the escalating crisis that has appeared to overwhelm it in recent weeks.Product recalls are common enough among firms making consumer goods.
It was a motto that invited more derision.
It is a motto that a geology professor I had in graduate school adopted for himself.
Twenty-five years later, it's a motto by which MacIntyre continues to live and work.
"I think it's a motto for having a goal in life".
It is a motto that served him well as he dumbfounded the doubters in returning to peak form.
"If anybody breaks that particular motto he could be said to oppose the entire reason for government and could be put on trial, which proves it's a motto that should be followed".
It's a motto worth remembering as we're faced with a barrage of state-led and private interest attacks on leaks and leakers.
I'm unsure who first said it, but a motto we might adopt is to "follow those that seek the truth and run from those who claim to have found it".
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com