Exact(7)
Tonight is a good example: it's the launch event of "People's PPE" – started by Momentum activists in London who want to put on events with an academic tilt, and aimed at offering an alternative to the kind of politics supposedly enshrined in the Oxford University philosophy, politics and economics degree that has become a byword for the modern Westminster establishment.
It's the launch of his new diffusion line, Raf by Raf Simons, at the Pitti trade show in Florence, and on the stand are two pairs of white jeans, a pair of chinos and half a room of badges.
It's not a dream, or the set-up to an incredible joke – it's the launch of FriendsFest, and the crowd is dying for a selfie with James Michael Tyler.
But again, the point is not the device itself, which I obviously don't like, it's the launch strategy.
Yeah, it's the launch of our new season (Pigalle SS14 'Pause') in the Wood Wood shop.
This Thursday it's the launch of The Fashion Issue 2010 at The Old Blue Last.
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It was the launch of Microsoft's first web browser, Internet Explorer.
"It was the launch party for Children Of Bodom's 2008 album Blooddrunk in Finland.
Cox's first shop opened in 1991 but it was the launch of his Patrick Cox Wannabe collection in 1993 that made him a star.
It is the launch cost ($20m a time) that restricts their use.
It was the launch of emoji on iPhone and Android that embedded it in our daily communication.
Write better and faster with AI suggestions while staying true to your unique style.
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com