Used and loved by millions
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com
it's success
Grammar usage guide and real-world examplesUSAGE SUMMARY
The phrase "it's success" is correct and usable in written English.
You can use it when referring to the success of something, indicating that it has achieved a positive outcome or result. Example: "The project was challenging, but in the end, it's success was evident in the positive feedback we received."
✓ Grammatically correct
News & Media
Science
Alternative expressions(3)
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Human-verified examples from authoritative sources
Exact Expressions
38 human-written examples
Nonetheless it is noteworthy that also DSO's error detection rate is significantly lower than it's success rate like it was the case for both GIMME and OpenLR (see Section 4.2.1).
It's success has in large part relied on its frugality – building a team in cheap but talent-packed Budapest, while aiming at the juicy markets of Western Europe, the US and Asia.
News & Media
It's success enough to encourage Yeasayer to risk giving its fans what they don't expect.
News & Media
That generates higher costs to the organization, not to mention hurt the company's reputation -- including its ability to attract and retain high-quality talent and, eventually, it's success in the global marketplace.
News & Media
It's success".
News & Media
It's success theater, and we've mastered it.
News & Media
Human-verified similar examples from authoritative sources
Similar Expressions
22 human-written examples
"Today it's success-driven: people seeing other people succeeding and wanting to give it a try".
News & Media
And it was success, at least in relative terms.
News & Media
Or rather, it was success on limited numbers.
News & Media
And still it is success we dwell on.
News & Media
It was success that got him into trouble.
News & Media
Expert writing Tips
Best practice
When using "it's success", ensure you're clearly referring to a specific entity or project. Ambiguity can be avoided by providing context or directly naming what has achieved success.
Common error
Avoid using "its" (possessive form) when you mean "it's" (contraction of "it is"). "It's success" means "it is success", which is often nonsensical. Instead, consider if you mean "its success" which indicates that something possesses success.
Source & Trust
88%
Authority and reliability
4.5/5
Expert rating
Real-world application tested
Linguistic Context
The phrase "it's success" functions as a statement expressing that something is successful. While grammatically correct as a contraction, it's often more appropriate to use "its success" to denote possession or a characteristic. As evidenced by Ludwig, the phrase's practical application is somewhat limited.
Frequent in
News & Media
58%
Science
38%
Formal & Business
4%
Less common in
Wiki
0%
Encyclopedias
0%
Reference
0%
Ludwig's WRAP-UP
In summary, "it's success" is grammatically sound but less common than the possessive form "its success". It is used to assert that something is successful, often found in news and media contexts. As Ludwig AI confirms, while valid, it's essential to differentiate it from "its success" to avoid grammatical errors. For formal writing, consider alternatives to maintain a professional tone.
More alternative expressions(10)
Phrases that express similar concepts, ordered by semantic similarity:
its triumph
Replaces "success" with a more emphatic term indicating a significant victory or achievement.
its accomplishment
Focuses on the completed achievement rather than the general concept of success.
its attainment
Highlights the act of reaching a goal or objective.
its favorable result
Emphasizes the positive outcome or consequence of an action or endeavor.
its positive outcome
Stresses the beneficial consequences of something.
its favorable consequence
Similar to "positive outcome" but with a stronger emphasis on the result being a direct effect.
its successfulness
A more descriptive and slightly less common way of saying "its success".
its effectiveness
Focuses on how well something achieves its intended purpose.
its favorable performance
Highlights the positive way something functions or operates.
its breakthrough
Indicates a significant advancement or discovery.
FAQs
What does "it's success" mean?
"It's success" is a phrase used to express that something "it is" successful. Ensure you aren't confusing this with "its success", which indicates possession.
How to properly use "it's success" in a sentence?
You typically wouldn't use the phrase "it's success" directly. Instead, consider rephrasing to say something like, "It is a success", or using "its success" followed by an explanation to highlight what the success entails.
What can I say instead of "it's success"?
Depending on the context, you could use phrases like "it is successful", "it has succeeded", or describe the specific positive outcome that represents the success.
When should I use "it's success" versus "its success"?
Use "it's success" only when you literally mean "it is success", which is rare. Use "its success" when you want to indicate that something possesses or is characterized by success. For instance, "The project demonstrated its success through increased revenue".
Editing plus AI, all in one place.
Stop switching between tools. Your AI writing partner for everything—polishing proposals, crafting emails, finding the right tone.
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Source & Trust
88%
Authority and reliability
4.5/5
Expert rating
Real-world application tested