Used and loved by millions
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com
it's starting
Grammar usage guide and real-world examplesUSAGE SUMMARY
The phrase "it's starting" is correct and can be used in written English.
You can use it to describe the beginning of an event, action, or process. Example: "I could feel the excitement in the air as the concert was about to begin. Suddenly, the lights dimmed and the music started playing. It's starting, I thought to myself."
✓ Grammatically correct
News & Media
Alternative expressions(4)
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Human-verified examples from authoritative sources
Exact Expressions
58 human-written examples
It's starting.
News & Media
"It's starting again".
News & Media
"It's starting," Ms. Callaway said.
News & Media
And it's starting to work.
News & Media
It's starting to get dark.
News & Media
It's starting in five minutes!
News & Media
8.30pm: Ooh, it's starting!
News & Media
It's starting, isn't it?
News & Media
And it's starting now.
News & Media
It's starting to calcify.
News & Media
It's starting to grow on me.
News & Media
Expert writing Tips
Best practice
Use "it's starting" to create a sense of immediacy or anticipation. It's particularly effective when describing events that are about to unfold or changes that are beginning to occur.
Common error
While "it's starting" is acceptable in many contexts, avoid using it excessively in formal or academic writing. Opt for more precise alternatives like "the process is commencing" or "the project is initiating" to maintain a professional tone.
Source & Trust
90%
Authority and reliability
4.5/5
Expert rating
Real-world application tested
Linguistic Context
The phrase "it's starting" primarily functions as a declarative statement, indicating the commencement of an event, process, or state. Ludwig AI confirms its correct usage, and the examples show it introducing observations or announcements.
Frequent in
News & Media
98%
Formal & Business
1%
Wiki
1%
Less common in
Science
0%
Encyclopedias
0%
Reference
0%
Ludwig's WRAP-UP
In summary, the phrase "it's starting" is a common and grammatically sound way to indicate the beginning of an event or process. Ludwig AI confirms its correct usage. Primarily found in News & Media, it serves to inform or signal the commencement of something. While versatile, it’s best to consider the context; although Ludwig's examples show it is correct to use "it's starting", formal situations might benefit from more precise alternatives to maintain a professional tone. The wealth of examples provided by Ludwig underscore its widespread acceptability and practical application in everyday communication. The phrase carries a neutral register, therefore it may be used in diverse source domains from journalistic to professional contexts.
More alternative expressions(10)
Phrases that express similar concepts, ordered by semantic similarity:
it is beginning
Direct synonym, focusing on the initial phase.
things are getting started
Emphasizes the action of beginning a series of events or tasks.
it is commencing
Formal alternative, emphasizing the beginning of something.
it is initiating
Emphasizes the act of setting something in motion.
it is getting underway
Highlights the launch or initiation of an activity.
it is getting going
Focuses on the process of starting and gaining momentum.
it is kicking off
Informal expression, suitable for events or projects.
it is setting in
Highlights the establishment or gradual onset of a condition or feeling.
the onset is happening
Scientific or medical context, referring to the start of a condition.
the process is activating
Highlights the start of a process or a mechanism.
FAQs
How can I use "it's starting" in a sentence?
You can use "it's starting" to indicate the beginning of an event, activity, or process. For example, "The movie is about to begin, it's starting now", or "The rain is intensifying, it's starting to flood the streets."
What can I say instead of "it's starting"?
You can use alternatives like "it is beginning", "it is commencing", or "it is getting underway" depending on the context.
Is "it's starting" appropriate for formal writing?
While grammatically correct, "it's starting" may be too informal for some formal writing contexts. Consider using more formal alternatives such as "the process is commencing" or "the project is initiating" to maintain a professional tone.
What's the difference between "it's starting" and "it has started"?
"It's starting" refers to something that is currently in the process of beginning. "It has started" implies that something has already begun and is in progress. The choice depends on whether you want to emphasize the initial phase or the ongoing action.
Editing plus AI, all in one place.
Stop switching between tools. Your AI writing partner for everything—polishing proposals, crafting emails, finding the right tone.
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Source & Trust
90%
Authority and reliability
4.5/5
Expert rating
Real-world application tested