It was saturation to the highest level and off-putting to say the least, with television and betting agencies trying to give it a glamorous look.
They'll reveal whether Facebook is still growing its mobile presence in developed countries, or if it's reached saturation there.
Weak or expensive connectivity is a huge barrier to Facebook deepening its popularity in the developing world at a time when it's reaching saturation or even shrinking in some developed world nations.
"It's total saturation at the expense of history".
It's at saturation point and people can't deal with any more".
And it's the saturation of our political discourse — and especially our airwaves — with eliminationist rhetoric that lies behind the rising tide of violence.
Too many over-qualified graduates in the UK are working in jobs that do not require a degree, to the point where it's reaching saturation point, a new report has found.
Facebook's year-over-year revenue growth has already slowed from 59percentt in Q3 2016, to 49percentt a year ago, to 33percentt now as Zuckerberg admits it's hitting saturation in developed markets, plus it's running out of News Feed space.
Or maybe it's media saturation -- "Kiss Kiss Bang Bang" and "L.A. Story" and all the rest have shown me these streets.
This does not show that Facebook is losing its overall popularity – in some markets, it's about reaching saturation and seeing its growth slow.
