No, it's rethinking how food is made and how we can all get amazing food from top chefs at reasonable prices.
I don't really know what it is, but it's rethinking the value of land in a way that the space becomes an actual contribution toward society.
Barratt Developments said it was rethinking its building and land-buying programmes because the outlook for the industry was uncertain.
Meanwhile, the Los Angeles Zoo, stung by criticism about providing backstage privileges to famous or influential visitors, said it was rethinking its policies.
Earlier this year, however, the company noted that it was rethinking its approach and making cutbacks after failing to secure its most recent funding round.
At the time, the company said it was rethinking its plans for same-day delivery, and the high costs associated with running such a service.
(Earlier this summer, when Airbnb said it was rethinking its strategy for overseas growth, the company suggested Dublin might serve as a hub for its European efforts).
This week Microsoft said it was rethinking "key aspects" of its new operating system, Windows 8.
[C1.] COUNTRYWIDE SHARES FALL Shares of Countrywide Financial dropped after Bank of America said it was rethinking the terms of its offer to buy the lender.
Ms. Garrard said Tupperware was not pulling out of Britain entirely; instead, she said, it is rethinking how to best sell its products here.
