Going the enterprise route would be a more-obvious move for BBM, and one that would fit more neatly with BlackBerry's claim last week that it was refocusing its business on the "enterprise and prosumer" market.
(Update: The ever excellent Ed Bott has some good notes on what HP is not doing — running scared back into Windows 7's arms — but more that it is refocusing its marketing notes. It's worth reading).
Wendy's said in a statement that starting next month it was "refocusing its advertising direction to more prominently position Wendy's food and heritage of quality".
It is refocusing its business to use its acclaimed manufacturing prowess to make chips on behalf of other companies, not something the industry leaders would have been happy with in the past.
The F.D.A. says that it has upgraded its testing to detect 1 part per billion and that it is refocusing its inspections on China and Vietnam.
The company said it is refocusing its activities to control costs and that there will be a reduction in the number of people working on the project.
At roughly the same time, Wolverhampton University made 19 full professors redundant from "permanent" posts because, Times Higher Education reported, its vice-chancellor said it was "refocusing and reducing staff numbers in some areas of activity whilst growing in other areas".
Now it has all unraveled: ZapMe says it is refocusing on selling its technologies for high-speed Internet access and services via satellite to business.
The company, which says it is refocusing on selling its technologies for high-speed Internet access and services by satellite to business, shows that the effects of the dot-com downturn extend beyond Silicon Valley.
RBS says it is refocusing resources on "things that matter most" to customers with branch refurbishments and investment in mobile and online services.
