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After all, the reason why climate change continues unabated long after most of the world has acknowledged its seriousness is that it's profitable for some, notably fossil fuel companies, and not threatening enough to the people in power.
"It's profitable for us," Mr. Gagnon said.
"For years they kept them empty, but now that it's profitable for them to rent them, they're doing it," he said.
"The Internet is a great medium for competitive pricing, but that doesn't mean it's profitable for the company whose prices are being compared," said Seth Werner, the chief executive of Mortgage.com, an online home lender that closed in October.
One of the most successful forms of advertising ever is the yellow pages: its costs are low enough to make its relative lack of effectiveness still worthwhile to the advertiser, and there are enough advertisers, and yellow pages are cheap enough to produce, that it's profitable for the publisher, too.
A surge of imports from Mexico has driven down U.S. sugar prices — to the point where it's profitable for processors to take advantage of a U.S. law that lets them forfeit the sugar they posted as collateral for government loans and keep the cash.
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For another, though the company wasn't profitable when it first filed to go public, it was profitable for two quarters before its stock market debut in August.
As expected, Tesla Motors, the maker of the luxury Model S electric sedan, announced today that it was profitable for the first time in its ten-year history.
It is profitable for foreign investors to take part in the rebuilding of Iceland's economy under current circumstances.
Mr. Pichai said it was profitable for Google and retailers.
It is profitable for organizations, but it also serves a deeper purpose in enhancing the lives of individuals.
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CEO of Professional Science Editing for Scientists @ prosciediting.com