The phrase "it's pressing" is correct and can be used in written English.
It means that something is urgent or needs immediate attention. Example: "I know you're busy, but we need to discuss this issue as it's pressing and cannot be put off any longer."
But implementing the no-show fee suggests that, so far, it's pressing ahead with its current strategy.
While the company is not pulling out of VR development entirely, a statement from CEO Hilmar Veigar Pétursson makes it clear it's pressing pause and conspicuously stepping back from its former positioning at "front and center in the second wave of VR" — as the commercial reality of very low consumer uptake and interest bites.
It may be painful, but usually the criticism is something you've already worried about: it's pressing at a soft place.
"The problem is it's pressing against the sagittal sinus," a doctor tells his wife, and you don't want a metal spike pressing against your sagittal sinus.
Bush aides said the announcement was made now because of recent progress in climate-related research that shows it's pressing to act.
But, in the meantime, it's pressing on and is today officially adding a familiar name — some legitimacy — to its open textbooks through Creative Commons.
It is pressing its content suppliers — networks and studios — for more captions.
Last December, when it was pressing Bank of America to complete its ill-fated acquisition of Merrill Lynch, the Federal Reserve also looked to Pimco for advice.
It is pressing for a United Nations resolution chastising China's human-rights record, to assuage those who accuse it of caring only about trade.
It is pressing the bank to reduce its bad-loan ratio to 4% of the total by the end of March next year, from around 10% now.
Already it is pressing ahead with the sale of its stake in the Piraeus port authority.
