Looking beyond BrandAds, Brown suggested video ad measurement has been relatively limited because "it's such a nascent area".
We think that this idea is better because actually it's taking nascent ideas and saying let's develop them, let's make them, let's work them up.
"It is my impression that the management has made a decision to try to take, upfront, the potential losses that it believes may be nascent".
"It's that nascent element that makes 'The Hunger Games' feel so urgent.
You have a great opportunity where people say, 'I can get in while it's still nascent'.
"It's a nascent property, but it's indicative of new business opportunities based on television content," said Andy Mooney, president of the company's merchandising arm, Disney Consumer Products Worldwide.
"It's still nascent, but it has a lot of potential," Julie A. Ask, a vice president and mobile analyst at Forrester, said.
It's a nascent technology, but one that you sense has a future – particularly as Google is also developing a similar system.
And it's inspiring nascent sites like FriendlyLook, Hitch.me, and Coffee Meets Bagel, all of which try to make Internet dating more like small-town dating by enabling singles to meet through friends and colleagues.
"It's still nascent," one said.
