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Because it's increasingly difficult to copy someone's else's branding, value proposition, positioning, and strategies.
As the war in Europe drags on and rebellion simmers at home, Alice tries to make sense of County Waterford's fluid allegiances, but it's increasingly difficult for her to figure out who, precisely, should be allied with whom.
In our era of 24-hour news cycles, it's increasingly difficult to tell the difference between what's spin and what's real.
It's increasingly difficult to stay by Sobchak's side.
But as politicians from all parties demand Prime Minister Justin Trudeau take immediate action on the case, it's increasingly difficult to pinpoint the children's exact location.
Ultimately, Twitter's service is so confused and undifferentiated in the market that it's increasingly difficult to make a clear case for its existence.
As we're inundated with more and more information, it's increasingly difficult even for intelligent and thoughtful people to differentiate what's real from what's uncertain or flat-out false.
"But it's increasingly difficult for them to do that".
Society is increasingly fixated on media, yet it's increasingly difficult to identify what a medium is.
"Trust chiefs tell us it's increasingly difficult to deliver both," he said.
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In a world of mobile talent, open markets and brutal competition, it's increasingly difficult to maintain an advantage over competitors through product innovation.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com