"When we get it right, it's in making the subtext the text," Mr. Hayes said.
It's in making the words you are saying, the turn of your head and the touch of your hand seem like natural parts of a whole.
Although that last will change less than we might think: the real job of the delivery guy isn't getting the truck to where the delivery should be, it's in making the delivery and collecting the signature.
I've been impressed over the years with their MP3 player line but they, like so many audio manufacturers, have seen the writing on the wall and the future isn't in making the MP3 players – it's in making the stuff that works with MP3 players.
It's in making those connections with real live people over the course of time.
It's not quite right to call the Hecks of Orson, Ind., average -- in some respects they are below average, in other respects they are on some other chart altogether; they are prone to disaster and to the degree they triumph it's in making that disaster less than complete.
