it's goals

USAGE SUMMARY

The phrase "it's goals" is not correct in standard written English.
The correct form would be "its goals," as "its" is the possessive form of "it." Example: "The organization has clearly defined its goals for the upcoming year."

⚠ May contain grammatical issues

News & Media

Wiki

Human-verified examples from authoritative sources

Exact Expressions

8 human-written examples

"They say a guy supposedly that good doesn't produce enough, whether it's goals or assists.

The New York Times - Sports

It's goals that win games and, unfortunately, Greece are missing that spark to ignite an attack.

The Guardian - Sport

"It's goals that count.

BBC

Obviously it's goals that win games.

BBC

The best way I can help OLPC achieve it's goals is by driving the cost of computers and their components down.

TechCrunch

If a startup can take money from an investor that can help the company achieve it's goals, then that's what the startup will do.

Vice

Human-verified similar examples from authoritative sources

Similar Expressions

51 human-written examples

It's goal time.

The Guardian - Sport

It's goal was "Money For People".

Huffington Post

It is goals that leave their mark on the memory".

The Guardian - Sport

It is goals that hold the richest promise of fulfilment.

The Guardian - Sport

It was goal-wise, but not performance-wise.

BBC

Expert writing Tips

Best practice

Always double-check your use of "it's" versus "its". "It's" is a contraction of "it is" or "it has", while "its" indicates possession. If you mean "belonging to it", use "its".

Common error

Avoid using "it's" when you mean to show possession. For example, instead of "The company revised it's goals", write "The company revised its goals". This simple check improves clarity and grammatical correctness.

Linguistic Context

The phrase "it's goals" functions as a noun phrase where "it's" incorrectly attempts to modify "goals". Grammatically, this construction is flawed because "it's" is a contraction (it is or it has), not a possessive pronoun. As Ludwig AI points out, the correct form is "its goals".

Expression frequency: Rare

Frequent in

News & Media

50%

Wiki

25%

Formal & Business

25%

Less common in

Science

0%

Academia

0%

Encyclopedias

0%

Ludwig's WRAP-UP

In summary, the phrase "it's goals" is grammatically incorrect. The correct form is "its goals", where "its" is the possessive pronoun. As Ludwig AI specifies, "it's" is a contraction of "it is" or "it has", not a possessive. Although some examples of "it's goals" can be found across various online sources, especially in news and media or informal writing, it’s crucial to use "its goals" in formal writing to maintain grammatical accuracy. Remember, "its" indicates possession, clarifying the intended meaning. When in doubt, check if you can replace “it’s” with “it is” or “it has” to confirm whether you're using the correct term.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

its goals

Corrects the grammatical error by using the possessive pronoun "its" instead of the contraction "it's".

the goals of it

Rephrases using "of" to indicate possession, providing a grammatically sound alternative.

its objectives

Substitutes "goals" with the synonym "objectives", maintaining similar meaning.

its aims

Replaces "goals" with "aims", offering a slight variation in word choice.

its targets

Uses "targets" as a synonym for "goals", providing another alternative with similar connotations.

the purpose of it

Replaces the original phrase to focus on purpose rather than specific goals.

what it aims to achieve

Expresses the idea of goals in terms of desired outcomes.

what it hopes to accomplish

Similar to the previous alternative, using "hopes to accomplish" to convey intended results.

its ambitions

Replaces "goals" with "ambitions", suggesting a broader, more aspirational intent.

its intentions

Focuses on intended actions, replacing "goals" with "intentions".

FAQs

What is the correct way to write "it's goals"?

The correct way to write this phrase is "its goals". The term "its" is a possessive pronoun indicating ownership, while "it's" is a contraction of "it is" or "it has".

What does "its goals" mean?

"Its goals" refers to the objectives or aims that something (an organization, a project, etc.) is trying to achieve. For example: "The company clarified its goals for the next quarter."

What can I use instead of "it's goals" to sound more formal?

While "its goals" is already grammatically correct, you can rephrase to something like "the objectives of it" or "the aims of it" for a slightly more formal tone.

Is "it's goals" grammatically correct?

No, "it's goals" is not grammatically correct. The correct form is "its goals", using the possessive pronoun "its" instead of the contraction "it's".