Used and loved by millions
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com
it's go time
Grammar usage guide and real-world examplesTable of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Human-verified examples from authoritative sources
Exact Expressions
42 human-written examples
In a commercial scheduled to begin running on Thursday, GoDaddy, the Internet services company, will recast itself as a helpmate to small-business owners by adopting a new theme for its advertising, "It's go time".
News & Media
Its commercial, called "It's Go Time," intersperses highlights from the 2009-10 N.B.A. season with shots of the new sedan, which has been designated the league's official car.
News & Media
"It's go time".
News & Media
It's go time" appear as Mr. Van Damme whispers: "It's go time.
News & Media
"OK it's go time," Adrian said to himself after getting the news.
News & Media
They wrote: "There are no 70 virgins waiting for you Bin Laden!! It's go time!
News & Media
Human-verified similar examples from authoritative sources
Similar Expressions
18 human-written examples
Finally, it was go time.
News & Media
All too soon it was go time.
News & Media
Sixteen laps later, Knaus was a little more firm and told Johnson it was "go time".
News & Media
It is "go time".
News & Media
He told him it was go time".
News & Media
Expert writing Tips
Best practice
Use "it's go time" to inject energy and excitement into announcements or calls to action. It works best when initiating a task or project.
Common error
Avoid using "it's go time" in formal or academic writing. It can sound too casual. Instead, opt for more professional alternatives like "the time has come" or "we are ready to proceed".
Source & Trust
85%
Authority and reliability
4.2/5
Expert rating
Real-world application tested
Linguistic Context
The phrase "it's go time" serves as an interjection or an exclamation. It is used to signal the start of an activity or event, and often carries a sense of excitement or urgency. As Ludwig shows, it's used to rally people or to mark the commencement of something anticipated.
Frequent in
News & Media
67%
Wiki
11%
Formal & Business
8%
Less common in
Science
8%
Reference
0%
Social Media
0%
Ludwig's WRAP-UP
In summary, "it's go time" is an idiomatic phrase used to signal the start of an activity or event, conveying a sense of excitement and readiness. Ludwig's analysis shows the phrase is grammatically correct and used most frequently in News & Media and Informal contexts, indicating an informal register. While "it's go time" is appropriate for casual communication, remember to use more formal alternatives in professional or academic writing. Ludwig provides examples to better understand the usage of this phrase in context.
More alternative expressions(10)
Phrases that express similar concepts, ordered by semantic similarity:
the time is now
Highlights the importance of acting immediately without delay.
it's showtime
Emphasizes the moment of performance or action, often in an entertainment or competitive context.
the game is on
Signals the start of a competitive activity or challenge.
all systems go
Technical expression indicating that everything is prepared and ready for launch.
it's crunch time
Emphasizes a critical period where decisive action is needed.
the moment has arrived
Formal way to say that a significant point in time is here.
we're ready to roll
Suggests a preparedness to start an endeavor or journey.
let's get started
Simple call to begin an activity, less emphatic than "it's go time".
we're off to the races
Expresses enthusiasm about beginning a potentially fast-paced activity.
the ball is rolling
Indicates the beginning of a project with a sense of momentum.
FAQs
What does "it's go time" mean?
The phrase "it's go time" means it's time to start something or take action. It implies that the moment for preparation is over and the activity should begin.
When is it appropriate to use "it's go time"?
It's appropriate to use "it's go time" in informal settings, like when starting a game, a project with friends, or a casual announcement. Avoid it in formal or academic writing.
Are there formal alternatives to "it's go time"?
Yes, in formal situations, consider using phrases such as "the time has come", "we are ready to proceed", or "the moment has arrived".
How can I use "it's go time" in a sentence?
You might say, "The meeting is about to start, it's go time!" or "We've finished preparing, it's go time to launch the campaign!".
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Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Source & Trust
85%
Authority and reliability
4.2/5
Expert rating
Real-world application tested