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Justyna Jupowicz-Kozak

CEO of Professional Science Editing for Scientists @ prosciediting.com

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it's go time

Grammar usage guide and real-world examples

Human-verified examples from authoritative sources

Exact Expressions

42 human-written examples

In a commercial scheduled to begin running on Thursday, GoDaddy, the Internet services company, will recast itself as a helpmate to small-business owners by adopting a new theme for its advertising, "It's go time".

News & Media

The New York Times

Its commercial, called "It's Go Time," intersperses highlights from the 2009-10 N.B.A. season with shots of the new sedan, which has been designated the league's official car.

News & Media

The New York Times

"It's go time".

News & Media

The New Yorker

It's go time" appear as Mr. Van Damme whispers: "It's go time.

News & Media

The New York Times

"OK it's go time," Adrian said to himself after getting the news.

They wrote: "There are no 70 virgins waiting for you Bin Laden!! It's go time!

News & Media

The New York Times
Show more...

Human-verified similar examples from authoritative sources

Similar Expressions

18 human-written examples

Finally, it was go time.

News & Media

The New York Times

All too soon it was go time.

Sixteen laps later, Knaus was a little more firm and told Johnson it was "go time".

It is "go time".

News & Media

Huffington Post

He told him it was go time".

News & Media

Los Angeles Times
Show more...

Expert writing Tips

Best practice

Use "it's go time" to inject energy and excitement into announcements or calls to action. It works best when initiating a task or project.

Common error

Avoid using "it's go time" in formal or academic writing. It can sound too casual. Instead, opt for more professional alternatives like "the time has come" or "we are ready to proceed".

Antonio Rotolo, PhD - Digital Humanist | Computational Linguist | CEO @Ludwig.guru

Antonio Rotolo, PhD

Digital Humanist | Computational Linguist | CEO @Ludwig.guru

Source & Trust

85%

Authority and reliability

4.2/5

Expert rating

Real-world application tested

Linguistic Context

The phrase "it's go time" serves as an interjection or an exclamation. It is used to signal the start of an activity or event, and often carries a sense of excitement or urgency. As Ludwig shows, it's used to rally people or to mark the commencement of something anticipated.

Expression frequency: Uncommon

Frequent in

News & Media

67%

Wiki

11%

Formal & Business

8%

Less common in

Science

8%

Reference

0%

Social Media

0%

Ludwig's WRAP-UP

In summary, "it's go time" is an idiomatic phrase used to signal the start of an activity or event, conveying a sense of excitement and readiness. Ludwig's analysis shows the phrase is grammatically correct and used most frequently in News & Media and Informal contexts, indicating an informal register. While "it's go time" is appropriate for casual communication, remember to use more formal alternatives in professional or academic writing. Ludwig provides examples to better understand the usage of this phrase in context.

FAQs

What does "it's go time" mean?

The phrase "it's go time" means it's time to start something or take action. It implies that the moment for preparation is over and the activity should begin.

When is it appropriate to use "it's go time"?

It's appropriate to use "it's go time" in informal settings, like when starting a game, a project with friends, or a casual announcement. Avoid it in formal or academic writing.

Are there formal alternatives to "it's go time"?

Yes, in formal situations, consider using phrases such as "the time has come", "we are ready to proceed", or "the moment has arrived".

How can I use "it's go time" in a sentence?

You might say, "The meeting is about to start, it's go time!" or "We've finished preparing, it's go time to launch the campaign!".

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Source & Trust

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Authority and reliability

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Expert rating

Real-world application tested

Most frequent sentences: