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Discover LudwigThe phrase "it's either" is grammatically correct and commonly used in written English.
It means "it can be one or the other" or "there are only two options." Example: It's either go to the party with my friends or stay home and study for the exam tomorrow.
Exact(57)
It's either feast or famine.
"It's either counterinsurgency or counterterrorism".
"It's either Bristol or Hull".
It's either them or nothing.
It's either rich or poor".
It's either that or Legoland.
"Today, it's either or".
It's either now or never".
"It's either misleading or aggressive.
It's either that or dying.
It's either her or me!
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com