And those concerned about the direction of the company worry that it's diverting all its figurative eggs into the iPhone basket to fuel revenue and profit.
It's diverting (if indulgent) fun, boisterous in its fan-power vigour, with enough rough edges to retain the raucous atmosphere of the concert.
But it's diverting nonetheless and victory here would arguably be the greatest moment in Mexico's footballing history.
"And the reason you do it is, No. 1, it's diverting.
It's diverting and mildly amusing and hints at wit and insight, but little stays with you for long.
If you don't own much music, it's diverting enough, though it would be hard to get through the whole thing in one sitting.
It's diverting, though not delicious, and, like the over-all dining experience, feels dated, and a little too determinedly "downtown".
Killing badgers is also morally bankrupt because it's diverting much-needed funds and energy away from tackling the fundamental root causes of the TB problem.
"It's diverting, a little sad, a little boring, full of geeky macho posturing and ultimately pointless, much like a Wednesday afternoon in a comic-book shop".
