Sentence examples for it's customers from inspiring English sources

MediaMall Technologies, maker of PlayOn, digital media server software that let's you watch over-the-top video on TV, says 30% of it's customers have canceled cable after using its software.

Instead it's customers and clients, two words that an editor used to be able to go through an entire career without allowing them to sully their lips.

"Vendors no longer lock in customers," says Robert Gingell at Sun. "Now it's customers locking in vendors by telling them which standards they have to support".What is more, customers themselves are making their voices heard more clearly in the standards-setting process.

And if the lean startup trend – favouring experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional big design development – has taught us anything, it is that a successful startup is one that solves a real problem, and a company is successful when it understands the problems and needs of it's customers.

So much so that in a tragically unfunny April Fool's joke this month, Virgin Media announced it needed someone to help it "stay ahead of the game" and to "develop state of the art technologies that made it's customers lives easier, richer and a little bit more fun".

"It's customers in smaller towns.

"It's customer appreciation night," one woman told me.

If there's one term that tour operators and hoteliers all know, it's "customer experience".

"It's customer-friendly, fun and engaging -- that's the main motivator," he said.

It's customer acquisition.

It's not just customer support for the product — it's customer support for French paperwork.