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Whatever it is to most of the 70,000 or so fans who will be there, it's corporate America's Mardi Gras, no expense spared, to the businesses that cater to them.
Alluding to corporate control of the Arizona Legislature, Rep. Bruce Wheeler said, "We serve in the people's house or the people's senate, but unfortunately it's corporate occupied territory, and the enforcing occupation army is the Goldwater Institute".
It's corporate moves like LegalZoom's that place Austin at the top of the Forbes list of America's Fastest-Growing Cities.
"It's corporate welfare at its worst," he told the Associated Press.
India touts its exotic sites, but for now it's corporate rather than leisure travel that's booming: "The global businesspeople without question are coming to China and India," says Marilyn Carlson Nelson, chief executive of the Carlson Cos., which not only has Radisson hotels but also the T.G.I. Friday's restaurants and Carlson Wagonlit Travel agency, a business travel leader.
It's corporate branding.
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"It was corporate India's biggest loss," says Ravi Kant, managing director of Tata Motors.
It was corporate bureaucracy at its finest and it stung, but only for a moment.
Laurence J. Kirshbaum, chairman of AOL Time Warner's publishing division, said: "I guess it is corporate desynergy.
It is corporate welfare.
Next it was corporate art buying.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com