it's comeback

USAGE SUMMARY

The phrase "it's comeback" is not correct in English.
Did you mean "its comeback"? You can use "its comeback" when referring to a return or revival of something, such as a trend, artist, or sports team. Example: "After a few years of absence, the band is making its comeback with a new album."

⚠ May contain grammatical issues

News & Media

Human-verified examples from authoritative sources

Exact Expressions

2 human-written examples

So ahead of it's comeback, here are 10 of the best.

The Guardian - Music

Sullivan says that everything will be fine, and that people "like the Obama narrative," because it's comeback.

Huffington Post

Human-verified similar examples from authoritative sources

Similar Expressions

58 human-written examples

It was comeback day in the men's 400m race, too.

The Guardian - Sport

It screened more films; it awarded more prizes; and it attracted far more professional buyers and sellers.This was comeback year for the festival, and it was comeback time too for many acclaimed directors.

The Economist

Today in the world of telcos and wireless operators, it's a similar time — will it be comeback or knock out?

TechCrunch

It's less comeback kids and more a return of the over-the-hill gang.

The New York Times

Every time I watch a Jets game, it's a comeback; has Mark Sanchez got some kind of record for most comebacks as a third-year quarterback?

The New York Times

"It's that comeback feeling," the groom said.

The New York Times

"This is a big one, it's my comeback after a very difficult year," he said.

The New York Times - Sports

"Honestly, the first word that comes up is, oh, it's a comeback.

The New York Times - Sports

It's a comeback!

TechCrunch

Expert writing Tips

Best practice

Always double-check possessive pronouns like "its" and contractions like "it's" to ensure grammatical accuracy. Use "its" to show possession and "it's" as a contraction for "it is" or "it has".

Common error

Avoid using "it's" when you mean the possessive form "its". Using "it's" implies "it is" or "it has", which is grammatically incorrect when indicating possession. For example, instead of "it's comeback", write "its comeback".

Linguistic Context

The phrase "it's comeback" attempts to function as a noun phrase, where "comeback" is the noun. However, the use of "it's" (it is or it has) is grammatically incorrect in this context. As Ludwig AI points out, the possessive pronoun "its" should be used instead to indicate that the comeback belongs to "it".

Expression frequency: Rare

Frequent in

News & Media

100%

Less common in

Science

0%

Formal & Business

0%

Encyclopedias

0%

Ludwig's WRAP-UP

The phrase "it's comeback" is grammatically incorrect; the correct form is "its comeback". As Ludwig AI indicates, the confusion arises from mixing up the contraction "it's" (it is or it has) with the possessive pronoun "its". While some instances of the incorrect phrase appear in News & Media sources, these are exceptions rather than the rule. To maintain grammatical accuracy and clarity, always use "its comeback" when referring to a return or revival. Understanding this distinction is key to professional and clear communication.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

its return

A straightforward substitution for "comeback", suitable for various contexts.

its resurgence

Replaces "comeback" with a synonym implying a rise again, maintaining a formal tone.

its reemergence

Implies a reappearance after a period of being unseen or unknown.

the revival of it

Emphasizes the act of bringing something back to life or prominence.

its recovery

Focuses on regaining a previous state or position, often after a decline.

the fact it has returned

Highlights the event of returning.

its restoration

Suggests bringing something back to its original condition or status.

it is back

Simple restatement

the upturn it experienced

Expresses a turn for the better or an upward trend after a downturn.

it being back

Expresses the concept of the item to be back to previous stage.

FAQs

How to correctly use "its" to show possession in a sentence?

Use "its" to indicate possession, such as in the phrase "its comeback", meaning the comeback belonging to it. Remember that "its" shows ownership, similar to "his" or "her".

When should I use "it's" instead of "its"?

"It's" is a contraction of "it is" or "it has". For example, you would use "it's" in a sentence like "it is raining" or "it has been a long day". Be careful not to confuse it with the possessive pronoun "its".

What are some alternatives to saying "it's comeback" correctly?

Instead of the incorrect "it's comeback", you can say "its comeback", "its return", or "its resurgence" to properly convey the meaning of a revival or return.

Which is correct, "it's comeback" or "its comeback"?

"Its comeback" is the correct form. "It's comeback" is incorrect because "it's" means "it is" or "it has", which doesn't make sense in this context. Always use "its comeback" to show possession.