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It's Brands Hatch for Heely beginners, what with that big robust trolley to steady you.
It's interesting, when you think from a business perspective what a core competency is, you think, it's cost, it's first-mover advantage, it's trademarks, it's brands.
You'll be hard pressed to find a museum exhibition these days without a smattering of sponsor logos adorning the entryway, and as grants and government or institution-funded commissions become increasingly difficult to come by, it's brands that are bankrolling a large number of creative and artistic projects, especially in the digital arts sector.
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So let's stop imagining that it's brand new.
"It's brand recognition," said its owner, Jon Singer.
"It's brand new.
Now it's brand names".
It's brand suicide".
It's brand acquiescence.
"It's brand new, that's alarming.
"It's branded us forever.
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