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It's a surefire recipe for brand ruination.
On paper, it's a surefire Oscar contender.
It's a surefire sign that you're overcompensating.
It's a surefire way to get practically zero appreciation of the places you're visiting.
Unmistakably important, enduringly popular, comfortingly familiar, it's a surefire draw.
If you really don't like the band… it's a surefire way of annoying them!
"If you can't defend the use of legal provisions then it's a surefire case for abolition".
"And that is because it's a surefire way to get more press".
It's a surefire way to get burnout or miss deadlines.
As a management mindset, it's a surefire brake on innovation.
"It's a surefire way to take something from minor to major.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com