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The campaign organisers are adamant, however, that it's "just gaining momentum", and today the issue stepped up a gear when Marks and Spencer announced that they will make all of their toys gender neutral by 2014 after a public lambasting by the Independent's own Jane Merrick and powerhouse politician Stella Creasy.
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In need of some inspiration, someone to take a risk or try something to force the issue, Koscielny stepped up to deliver in the 72nd minute.
The issue has stepped up the domestic political agenda in the country in recent years, following the refugee crisis — with Germany taking in a large number of asylum seekers.
Lobbyists on both sides of the issue have also stepped up their efforts in the past few days, unwilling to declare victory yet -- or concede defeat.
The Humane Society has been in contact with McDonald's over the years about the crate issue but had stepped up the intensity of its discussions over the last month, according to Wayne Pacelle, the society's president.
Prosecutors have issued warnings and stepped up efforts to seize laundered money.
At the end of a campaign swing that was intended to focus on issues, Gov. George W. Bush stepped up his personal criticisms of Vice President Al Gore today, accusing him of "misleading Americans" through a "pattern of embellishments and sudden reversals".
Sensing that Mr. Bush and Congressional Republicans are vulnerable on the issue, Democrats have also stepped up efforts to remind voters in the West that the president and Vice President Dick Cheney both have long personal ties to the energy industry, and that the administration's plan will probably have little immediate impact on energy prices.
When Moody's downgraded the issue last year, the coupon stepped up a quarter-point to 7.875%.
Meanwhile, investors continued to flee airline stocks as governments around the world issued travel warnings and stepped up border health checks.
Uganda also has troops in Somalia, and the authorities have issued an alert and stepped up security after the US embassy warned of reports of a possible "Westgate-style attack" in Kampala.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com