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The startup has just released its new stock option service, which will allow companies to easily and cost-efficiently issue option grants to employees.
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Normally, companies can issue options without reporting an expense.
Omnicom can issue options at very low prices with very little criticism.
Its practice has been to give options to all new employees and issue options to outstanding existing employees each January.
Companies may issue options that pay only if the stock price rises substantially or does better than an index of other stocks.
Some companies might decide to issue options that can be cashed in only if a particular division of a company does well.
As it happens, companies are perfectly free to issue options priced below the current market: those are called "in the money" options, and they're worth something right when they're issued.
Moreover, as Yahoo continues to issue options to its employees as compensation, Softbank's stake in the company is being diluted, making it even more difficult to assess the company's value.
Norway's parliament has passed a law that effectively eliminates any incentive to issue options.
In mainland China, many companies have been asking the Beijing authorities to allow them to issue options.
Traditional option programs issue options on shares to employees but don't reduce the amount of shares outstanding by a corresponding amount.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com