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Last, and most important, is the issue of branding.
From a distance psychotherapists look like they are already well settled in the priest-like role and that there is nothing further to be done or asked for, but there is, in a serious sense, an issue of branding here.
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And there are short chapters by practitioners, marketing folks in real companies who tussle with the issues of branding day in, day out.There is also an intriguing chapter by an anthropologist, John Sherry, who describes a brand as "a mental shortcut that discourages rational thought, an infusing with the spirit of the maker".
Too often the issue of brand name versus generic drugs is oversimplified.
David Rosen, consultant neurologist Everyone assumes "Black Wednesday" is an issue of brand new medical graduates starting as a doctor.
Much literature in tourism is dedicated to brand management; nevertheless, even in a sector characterised by the coexistence of several brands, little research has been carried out on the critical issue of brand architecture.
The VW program addressed an issue of brand defections by owners who otherwise liked their cars; research had suggested that customers found the cars cost more than expected to maintain, Mr. Sutton said.
This is basically an issue of brand control.
As I noted in an update to the TechCrunch story, this is an issue of brand control.
"The fundamental reason for content moderation its root reason for existing goes quite simply to the issue of brand protection and liability mitigation for the platform," Sarah T. Roberts, an assistant professor at UCLA who studies commercial content moderation, told Motherboard.
The most critical factor for Puddle Jumpers or any new airline to overcome is the issue of brand awareness and name recognition.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com