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By having Mr. Biden issue a video statement, his aides were able to get his message out directly and in more personal terms, without him sitting for a televised interview, where there would be a risk of misspeaking.
Their fears of being bullied into conformity were reinforced on the eve of the election when a Taiwanese pop star who waved Taiwan's national flag during an appearance on South Korean television was forced by her management company to issue a video apology for fear of offending nationalist sentiment on the mainland.
The company hasn't made anything official, but earlier this week, it did issue a video teaser that hinted at a device more focused on photos and videos than racing, as was suspected by some following the initial leaks.
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Later on Friday, Northam issued a video.
A regional Web site reported that he had issued a video claiming responsibility for the attack.
Clarkson issued a video statement saying he was "mortified" by the footage.
To underscore the importance of the Testing Action Plan, Obama issued a video message on Facebook.
Wallace issued a video statement later in the day expressing regret.
Ban issued a video message late on Monday calling for calm on both sides.
Dr. J. James Rohack, president of the American Medical Association, issued a video message supporting the House bill.
(Still, on Thursday, he issued a video statement calling for unity).
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com