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What is your readership?
How large is your readership?
"Your power is your readership," she said.
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It's your constant readership and semi-trollish comments that keep us waking up in the morning and keep us from going to sleep at night.
In doing so, he is telling your readership not to worry about using plastic bags.
We think the question for news publishers is this: is 5% of your readership (that's the number who tell us they would pay) enough to offset the decline in advertising revenue that would come with putting your site behind a pay wall?
You may retain established professionals and retirees, but who will be your next generation of readership?
In 1995, if you were a journalist, your readership was dictated almost entirely by who published you.
And if you ever find yourself getting ground up in the gears of "modern consumerism," their contributors -- and their readership -- can be your saving grace.
The danger of being too aware of your readership is that you over cater and patronise, or that you limit the possibilities of a story.
Working in SEO for six years taught me a number of things including how to determine a blog's page rank and domain authority, so even if your blog doesn't bring all the PRs to the yard, be proud of your readership and your media pack is guaranteed to impress.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com