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More significant is the shift in media culture.
And, of course, there is the shift lever.
But is the shift in lyrical focus significant?
One is the shift in emphases it brought about.
Then there is the shift in gift giving.
But the real difference today is the shift in attitude towards politics, rather than towards business.
Nowhere is the shift more apparent than at Hewlett-Packard, a company renowned for its engineers.
Here again is the shift from implausibility to something that feels real.
One key trend on Boxing Day is the shift to afternoon shopping.
Second, there is the shift from buying goods to buying services.
Perhaps this is the shift in management style that will help them to survive.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com