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The phrase 'is the deciding factor' is correct and usable in written English.
You can use it when you want to emphasize the importance of an element in a decision. For example: The cost of the product is the deciding factor for many customers.
Exact(36)
"Food is the deciding factor.
If styling is the deciding factor, the Atlantic will be a hit.
Are we seriously saying cost is the deciding factor when it comes to preserving our planetary life-support systems?
Raymond Loewy, the industrial designer, once said that "simplicity is the deciding factor in the aesthetic equation".
It isn't just a question, as Mr. Brooks advocates, as to whether money is the deciding factor in election outcomes.
For new entrants like Uninor, this bid is the deciding factor on whether to stay in India or not.
Similar(24)
It has been the deciding factor.
"That was the deciding factor for me.
The nuts were the deciding factor for the EC.
"The 9/11 thing was the deciding factor," he said.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com