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The idea is that enlightened consumers don't buy what companies do; they buy the reasons why companies do what they do.
Their hope, rooted in a tradition that dates back centuries, is that enlightened officials might resolve their complaint if only they knew the injustice that the petitioners had endured.
Similar(58)
"That was refreshing, because previous directors haven't always been that enlightened".
Most of us aren't quite that enlightened.
Comedy thrives on exaggeration, so it's a credit to the show's creator, Mike White, that "Enlightened" isn't an entirely sarcastic title.
It was a powerful testimony that enlightened us to leprosy-related discrimination.
"I don't think it helps to divide our country into one America that is enlightened and one that is not," Sen. Hillary Rodham Clinton (D-N.Y).
But I have a hunch that most of us aren't that enlightened yet.
Also, to the extent of our knowledge this is the first study that enlightens the antimutagenic effects of extracted seed oil from B. rapa var.
"The core concept of Thai Film Archive is 'Cinema that enlightens,'" says Laisuwanchai.
The circumstantial evidence suggests that the Obama people have no comprehensive strategy -- much less one that is enlightened and long-term.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com