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Discover LudwigThe phrase "is taking off" is correct and usable in written English.
It is a verb phrase used to indicate that someone or something has begun to move or rise quickly, and the implication is that they will eventually reach a certain level of success or popularity. For example: "The new sitcom is taking off in the ratings; it's the most watched show on network television."
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Nothing is taking off.
Digital radio is taking off.
Now she is taking off her coat.
The circular economy is taking off.
"This thing is taking off," he said.
As unlikely as it might seem, Weathermob is taking off.
Apple's tablet is taking off at a breakneck rate.
The business is taking off in Europe, too.
MARKETERS have often claimed that mobile advertising is taking off.
Leicester's season is taking off at the best possible moment.
It seems Ms. Farmer is taking off, yet again.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com