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Concern has grown among analysts that Gucci is spreading itself too thinly at a time when rivals are gloomy about softening demand in the United States and Japan.
Cisco, though formidable, is spreading itself thin by attempting to compete not only against data networking rivals but also against telecom giants such as Lucent Technologies.
As we know, Uber is spreading itself all over the world and that presents brand new problems for an engineering group.
As Piatek continues to make donations and trades, and as researchers slice and dice the stones into ever smaller chips, Black Beauty is spreading itself, entropically, across the world.
Already the conviction that government by representation is the true system of government is spreading itself fast in the world.
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But as it diversified into a retailer of all manner of products, the reporter Gary Rivlin wrote, some worried that the company was spreading itself too thin.
One longtime Wells Fargo customer, Tom Chakos of Hillsborough, Calif., said he thought that the bank was spreading itself too thin through its acquisitions.
Brad Garlinghouse, a former Yahoo executive who in 2006 wrote the so-called Peanut Butter Manifesto — an internal memo that said Yahoo was spreading itself too thin — described it as a good day for the company.
Under Mr. Cook, current and former employees say Apple may be spreading itself too thin, pursuing too many ideas and compromising the "laser focus" that Mr. Jobs used to create the iMac, iPhone and iPad.
In the memo, which was called "the peanut butter manifesto," Mr. Garlinghouse warned that like peanut butter on toast, the company was spreading itself too thin, was becoming too bureaucratic and needed to pare its work force and shake up its management structure.
Less than 48 hours after the Food & Drug Administration's announcement on the artificial sweetener, the Pepsi-Cola Co. was spreading itself in full-page newspaper ads that had this buried in the middle..: "We have immediately formulated a completely new Diet Pepsi-which is not only free of cyclamates but which tastes noticably better than our previous products.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com