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Part of the problem is reputation.
What matters most is reputation.
The main concern of any PR is reputation.
The biggest driver of business in investment banking, I argue, is reputation.
But when the only real currency is reputation, the blessing of a major critic matters.
The latest accusations are a potential disaster for Standard Chartered which was, until now, the only global UK bank which emerged from the 2008 financial crisis with is reputation for financial prudence intact.
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If it can be counted, the implication is that it is reputation-verifiable.
It's reputation laundering.
1. CEOs are reputation's first responders.
It's reputation for safety and effectiveness is well known.
May your 2015 be reputation-rich.
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