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Another trend is reducing spending on apparel, and it's neither hipster nor bohemian, White said.
In that job, Mr. Goolsbee has focused on developing the economic arguments for government assistance and public-private partnerships for promoting innovation, research and development, education and infrastructure — an area he once taught about, and will do so again — even as the federal government is reducing spending elsewhere to try to rein in the growth of the national debt.
"The outcome is reducing spending," Mr. Winston said.
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The greatest impact is reduced spending by the 800,000 federal workers who have been furloughed or are working without pay.
"They are reducing spending, and that has had a big impact.
That enormous influx of cash comes as the United States has been reducing spending on the reconstruction effort.
Half of the universities we surveyed are reducing spending, particularly on paid advertising, while 60% are planning to increase investment in social media.
The report suggested that consumers were reducing spending, an unwelcome development that some on Wall Street hope can be reversed by a rate cut.
"In what is an extremely challenging business environment, we are reducing spending and taking many difficult decisions across BP," the company said.
The company, whose programs help Internet sites and Web programs run faster and avoid shutdowns, said corporations were reducing spending on software and taking longer to approve purchases.
A Guardian survey of 81 councils last week found many claiming they face difficult cuts, with almost half saying they were reducing spending on care services for adults.
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