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The word "hello" is powerful because, when uttered in a particular way, it can set the tone of the entire conversation that follows.
Saying positive words is powerful because words have creative power.
It is powerful because government is powerful, and its power permeates our lives in ways large and small, whether or not we are paying attention.
He is powerful because of how he thinks.
The chant is powerful because it is true.
It is powerful because of its stark simplicity.
This announcement is powerful because it bucks a historical trend.
Priming is powerful because it's invisible and you can't know you're subject to it.
Television is powerful because it can dominate the moment-swaying millions swiftly.
Eye contact is powerful because it unites as Goleman puts it— "thought, feeling, and action".
Yes, this is powerful because it comes from the president but it's more than that.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com