The emphasis ought to be on widening the circle of competence, as Google is trying to do with its foray into handheld devices.
Almost £8m is to be spent on widening the heavily congested A14 in Cambridgeshire, between Histon and Girton, to deal with increased traffic expected as a result of building the new town of Northstowe.
The "data business is doubling this year and we are focused on widening the top of the brand funnel with some new ideas," said Howard Lindzon, founder and executive chairman.
At the site of the landslide, four large diggers, borrowed from the Chinese contractors who were working on widening the Karakoram Highway, are lifting clay, rocks and soil from the landslide to build the spillway channel.
Hezbollah's representative in Iran proclaimed in 2006 that the group was intent on widening its attacks on Israelis.
Alan Beith, a colleague of mine, has been campaigning on widening the A1 in the north-east for close to 40 years.
The trend has diminished growth of colas, and the soft drink giants like Coca-Cola and PepsiCo say they are intent on widening their array of brands to capture more market share.
The hope in using such widely disparate instruments as a basis from which to start the focus groups and one-on-one interviews was to widen the basis of discussion and enrich participant feedback.
Opera is already working on widening its content reach in Africa — it initially began on general news and sports — and it has adopted a similar approach in other parts of the world.
That concession on working with taxis doesn't necessarily mean that Didi isn't focused on widening the market by enabling "ride-sharing" with non-taxi drivers in the future.
