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"Innovation" in this context is often incremental.
The result is often incremental improvements to profitability and sustainability.
The pace of science, however, is often incremental and falls short of hopes.
And, we know that the manner in which people search for alternatives is often incremental at best.
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Indeed, changes in policy and practice are often incremental and many factors contribute to policy change (such as the political economy context, the balance of powers, windows of opportunity [ 18, 63], as well as other knowledge strategies in place, e.g., the production of policy briefs by researchers).
In fact, the work paving the way for major change is often the "incremental tinkering with their operations" that Jo describes.
Conventional journalism is often an incremental, inefficient process, built on chains of personal trust: between sources and reporters, reporters and editors, editors and readers.
"When I needed something," she said, "Dr. Young would say, 'Consider it done.' " But if there is another lesson to be learned from P.S. 307, it is not just that bad schools can, with effort and caring, get better, but that the pace of improvement is often grindingly incremental and easily reversed.
Good engineering is often about incremental improvement.
Unfortunately, it's a well-known fact that important research is often both incremental and done in parallel.
Like Team GB's world-beating track cycling team, success in business is often about making incremental improvements across the board.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com