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Justyna Jupowicz-Kozak quote

Justyna Jupowicz-Kozak

CEO of Professional Science Editing for Scientists @ prosciediting.com

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is not aspirational

Grammar usage guide and real-world examples

USAGE SUMMARY

The phrase "is not aspirational" is correct and usable in written English.
You can use it to describe something that lacks ambition, hope, or a forward-looking quality, often in a critical context. Example: "The current marketing strategy is not aspirational and fails to inspire our target audience."

✓ Grammatically correct

News & Media

Human-verified examples from authoritative sources

Exact Expressions

9 human-written examples

His music is not aspirational but grim.

News & Media

The Guardian

"The business model is not aspirational!

News & Media

The Guardian

Because owning the secrets of cattle mentality is not aspirational.

News & Media

The New Yorker

To Doina, being independent of commercial alliance is not aspirational.

But How to Spend It "is not aspirational", says Qing Wang, a professor at Warwick Business School and an authority on the consumption habits of the very wealthy.

News & Media

The Guardian

Ms. Ray's appeal is not aspirational, it's reassuring: she is not more skilled or refined than her viewers, just speedier and a lot more confident.

Show more...

Human-verified similar examples from authoritative sources

Similar Expressions

51 human-written examples

This isn't aspirational cookery it's ordinary, warts and all stuff complete with forgotten ingredients, drunken guests, screaming smoke alarms, allergic reactions and everything else that can mar the perfect dinner party.

News & Media

Independent

Being slightly better isn't aspirational.

News & Media

HuffPost

"The show's not aspirational," he said.

News & Media

The New York Times

They're not aspirational goals," Sabraw said.

News & Media

The Guardian

"SpongeBob is not cool, he's not aspirational," Hill noted.

News & Media

The New Yorker
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Expert writing Tips

Best practice

When using "is not aspirational", ensure that the context clearly defines what is lacking in ambition or forward-thinking quality. For example, specify the target audience or the specific goal that is not being inspired.

Common error

Avoid using "is not aspirational" as a blanket statement of disapproval. Provide specific reasons and examples to support your claim. Instead of simply saying "the design is not aspirational", explain how the design fails to inspire users or align with their goals.

Antonio Rotolo, PhD - Digital Humanist | Computational Linguist | CEO @Ludwig.guru

Antonio Rotolo, PhD

Digital Humanist | Computational Linguist | CEO @Ludwig.guru

Source & Trust

91%

Authority and reliability

4.5/5

Expert rating

Real-world application tested

Linguistic Context

The phrase "is not aspirational" functions as a descriptive qualifier, indicating that something lacks ambition, hope, or a forward-looking quality. Ludwig AI's examples illustrate how it is used to critique or assess the nature of a subject, clarifying what it isn't rather than what it is.

Expression frequency: Uncommon

Frequent in

News & Media

65%

Wiki

15%

Academia

10%

Less common in

Formal & Business

5%

Science

3%

Reference

2%

Ludwig's WRAP-UP

The phrase "is not aspirational" serves to denote the absence of ambition, inspiration, or a forward-looking quality in a given subject. According to Ludwig AI's analysis, the phrase is grammatically correct and commonly used, particularly in news and media contexts. While "is not aspirational" is widely understood and accepted, it's important to provide specific context and reasoning when employing this phrase to avoid being perceived as overly critical. Alternatives such as "lacks ambition" or "is not inspiring" may offer a nuanced alternative depending on the intended meaning.

FAQs

How can I use "is not aspirational" in a sentence?

You can use "is not aspirational" to describe something that lacks ambition, hope, or a forward-looking quality. For example: "The business model is not aspirational!" or "Retail is not an aspirational profession."

What can I say instead of "is not aspirational"?

You can use alternatives like "lacks ambition", "is not inspiring", or "fails to inspire" depending on the context.

Which is correct, "is not aspirational" or "is un-aspirational"?

"Is not aspirational" is generally preferred over "is un-aspirational". Although both convey a similar meaning, the former is more commonly used and sounds more natural in most contexts.

What's the difference between "is not aspirational" and "is anti-aspirational"?

"Is not aspirational" means lacking in ambition or forward-thinking qualities. "Is anti-aspirational", on the other hand, suggests actively opposing or rejecting aspirational values. The difference lies in the intent and direction of the sentiment.

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Source & Trust

91%

Authority and reliability

4.5/5

Expert rating

Real-world application tested

Most frequent sentences: